Paperless office database - Topic title Coursework

Paperless office database - Topic title - Coursework Example There is also need to reach out to the global market (Digital IEEE Software House Advertisement, 2013).Previously, it was easier due to the geographical region had to cover as compared to currently when there are no boundaries globally, and you want to reach out to them. The way to collect information about the advertisement company is to do document review of journals, books, and articles. The step is very vital because there are many people out there who have carried out research on the topic, and it is necessary to consider their opinions. Further, there would be an interview with experts in the field to get first-hand information on their experiences and trending ways of advertisements (Reeves, 2014). In addition, questionnaires will also be used to reach out to experts who are willing to help but are far thus it is not possible to interview them. There are a lot of data challenges in advertisement companies. First, there is a lot of incoming data from consumers. These data needs to be analyzed, and patterns drawn from it to make projections. The results are important in making decisions in the company. The company also needs to get real-time retrieval of information concerning their customers. It is a significant challenge with traditional means to achieve this. Thus, a relational database management system is required. Handling of varied formats of data is also inevitable (Digital Magazines House Advertisement, 2014). A database system offers a lot of flexibility in storing a lot of data with different formats. They can also handle a lot of data at the same time as compared to any traditional means. Databases further encourage validation of data, segmentation of consumers and proper organization of data in the media industry. The system wishes to achieve a number of milestones. First, is to omit manual handling of data using files and cabins by digitizing content.