Outline marketing plan for the next year for Atlantic Quench 02133 Essay

Outline marketing plan for the next year for Atlantic Quench 02133 - Essay Example With the changing demography, the level of health consciousness has paved the way for new flavoured beverages. The beverage industry has kept on increasing in respect to the number of players and the target market. The demographic change has led the beverage industry to introduce new products. The aging population in US and other economies have forced companies to continuously innovate their marketing activities vis-a-vis product, price, place, promotion and communication. Atlantic Quench Cranberries Inc is US based company that produces juice and non juice products for more than 80 years. It is an agricultural supportive, which is owned by 46 grapefruit and 630 cranberry farmers. It has the largest market share in the fruit juice industry in US. It not only sells juice and non juice products in the US market, but it has also extended its operations in UK. Under juice product, it mainly sells under the brand name juice max, grab n go, cranberry original juice, etc and under non juice products it sells as new conserve, cranberry sauces, etc. The political situation of Europe is a very stable one. It follows a democratically elected system of government (Market Line., 2013). The political system of UK is embedded in its deep system of political stability that is given by the democratically elected government. After the world wars the UK has grown considerably over the years followed by a stable political system. For Atlantic quench this is a good sign as it provides a favourable investment climate for the company. Per capita GDP of the UK is high and the investment climate of UK is favourable. However in the recent years the country is suffering from high debt and fiscal deficit. There was negative GDP growth in the year 2009 that would result in the not-purchasing of any this that the consumers did not consider essential (West, Ford and Ibrahim, 2015). UK has also witnessed high rates