The Documentary That Sugar Film By Damon Gameau Replaces...

â€Å"Big Food† intentionally overlooks sugar as the main culprit for obesity, putting the blame on calories instead. Many food and beverage labels proudly announce the low amount of calories found in any given product. This is all part of a marketing plan that involves yet another propaganda trick known as â€Å"Glittering Generalities†. Donna Woolfolk explains glittering generalities as â€Å"[trying] to get us to accept and agree without examining the evidence† (Cross 210-11). Glittering generalities is being used when we hear the slogans and phrases â€Å"You Are What You Eat,† â€Å"A Calorie is a Calorie† or â€Å"Energy Balance† (calories in must match calories out), all of which emphasize that calories count. This simply is not true. In the documentary That Sugar Film, Damon Gameau replaces his whole foods diet with foods that are marketed as healthy but contain large amounts of hidden sugar. He tested the theory of counting calories and the results showed that he was actually consuming less calories per day than when on his regular whole foods diet. Yet within six weeks, Damon had gained 15 pounds and at least eight centimeters around his waste. Obviously not all calories are the same because nutrient rich foods and vegitables contain fiber and other essential properties that allow food to be processed more efficiently within our bodies. So when Coca-Cola released an advertisement stating that â€Å"All calories count, no matter where they come from, including Coca-Cola [beverages]† they are clearly